[Trend]Sport for the Baby Boomers

Baby Boomers This decade is probably the decade for the baby boomers as more and more business is trying to please these asset rich and ready to retire customers. In the past we have introduced two industries - senior housing and recreation vehicle that could benefit from the boomers. Today lets take a look at another industry for the boomers, the Golf industry.

As the boomers are getting older they are also getting more health conscious and therefore getting enough exercise becomes the primary goal for them. Playing basketball may be a little bit too demanding so a softer sport such as Golf provides not only enough exercise in walking and arm swinging but also great outdoor experience with beautiful scenary. Since many of the boomers are near retirement, they will have plenty of time even to spend a few days at golf resorts in famous destinations such as Palm Spring.

Therefore to analysis the golf industry for the boomers we want to talk about not just the maker of the golf club but also the companys who owns golf courses or resorts.

• Callaway Golf(ELY): the Carlsbad, CA based sporting good firm is the leading international golf clubs and golf balls maker with direct sales in United States, Europe, Japan, Canada, Korea, Australia and distributors in 65 different countries in Asia, Africa and South America. The company is expected to post the earning tomorrow on the 25th and is expected to have consecutive annual revenue growth for 2005.
• Intrawest Corp. (IDR): the Vancouver, Canada based firm owns golf courses and luxury golf and ski resort in Canada and United States. It also owns beach front resorts which should be popular for the boomers. The company has generated total of 1.6 billion in revenue last year.
• Golf Galaxy (GGXY): the Eden Prairie, MN based firm owns and operates chain of golf specialty retail stores in the northern and midwestern states. The company has total of 45 stores in 19 states plus ecommerce site which bring in 31.8 million in revenue last quarter. The company just went public last July and is trading near IPO price at $17 per share.
• Consolidated Tomoka Land (CTO): the Daytona Beach, Florida based real estate firm owns golf courses including Champions Golf Course which was part of LPGA Tour for five years. The company has consecutive revenue growth for the past few years as well as net profit.