[Trend]ESPN on iTune - Shifting from Old to New Media

ESPN network, the sport cable network owned by Disney(DIS), is thinking of distributing programs on Apple's(AAPL) iTunes. As the music industry is gaining extra cash by having the music available on Apple's popular gadget iPOD, more and more media companies are paying attention to this new media gadget. Traditional media such as radio and tv no longer reach the majority audience as new technology such as satellite radio and internet have taken a big slice of time that were originally spent on the old media.

Comaparing the 1 year pstock performance of the old media versus the new media and you will get a clearer picture of how the business environment has changed.

Old Media

1. Viacom(VIA): The 52 week stock performance of this cable, tv and radio giant (the traditional media) have dropped from $36 per share to $34 per share. Not the end of the world for this stock. However you'll know the difference when you compare it with the new media stocks
2. News Corp.(NWS): Everyone know Sir Murdoch and his media giant which owns business in cable, tv, magazine, newspaper and recently satellite tv. However the investors haven't gave the traditional media giant any break as the stock price has dropped from $18 from beginning of this year to $15 today, a 16% discount.
3. Comcast(CMCSA): The Philadelphia based cable network company hasn't done well this year with stock price falling frim $32 in January to $27 today, a 15% drop.
4. Satellite TV(DISH, DTV): Every house is getting a satellite dish on the roof so satellite tv stocks must be doing well right? Well still considered as traditional media, both major satellite tv company EchoStar(DISH) and DirectTV(DTV) didn't win support from investors as EchoStar's stock price drop 18% this year to $26 per share while DirectTV also dipped from $16 at the beginning of this year to $13.5 per share today, a 15% loss.

While most traditional media company are going south, how about the new media company's? Well let's take a look.

New Media

1. Google(GOOG): Instead of passive information fetching by reading newspaper, watching tv or listening to radio, people are now prefering active information fetching by using search engine on the internet. Being the most popular search engine with many innovative service such as the famous Google Map, Google's stock price has done tremendously well. So instead of losing 15% average on traditional medias, investing the same amount of money on Google will give you a 100% return! Those who invested last September, when the stock was going IPO, is getting a juicy 400% return now! How many stocks can do that?
2. Apple(AAPL): After introducing iPOD, Steve Job had turned Apple Inc. from a traditional PC maker to a new media company. Investors are cheering for this dramatic turn around and have awarded the company with a one year stock performance of 100% gain and a 2 year stock performance with a monsterous 800% gain from $9 per share to $71 per share today.
3. Sirius(SIRI): Satellite Radio is attacking the market of the traditional radio industry such as Viacom with its quality service. This new market of satellite radio is still on the rise and is still seeing subscriber growth. Although the stock hasn't done well this year going from $8 to $7 per share, the two year stock performance is still a sizzling 350% gain from $2 to $7 per share.

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